Saturday, November 30, 2013

Social Seal of Approval Lures Talent

As companies compete to lure young, socially minded talent, they are stepping up their B game.

More companies are touting the B Corp logo, a third-party seal of environmental and social credentials, to attract young job seekers who want an employer committed to both a social mission and the bottom line. As a result, the B Corp logo—a circumscribed B—has been popping up on everything from company websites to office signage to shopping bags, even as some question whether the designation means much.

Read the full story here...


Netsoft is a Technology Search firm, co-founded in 1992 by Randal J. Prout and Eric A. Thoreson and serving Silicon Valley from our office in Santa Clara, California.

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