Wednesday, April 6, 2011

GoPro, Already Profitable, Receives Funding from the same VC that Funded Pure Digital, Maker of the Flip Videocam

Wall Street Journal, April 6, 2011

Even as cellphones put video cameras into pockets everywhere, one company is seeing brisk sales of a rugged video camera that turns ordinary people into the stars of their own self-shot action movies.

GoPro's trick: a collection of mounts that allow its inexpensive cameras to be attached to everything from the tips of surfboards to ski helmets. The cameras have also started winning converts among professional cameramen, who have used the gadgets to burrow into cobra dens and shoot the insides of shark's mouths for television nature shows.

READ WSJ ARTICLE

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